With
our focus on the Web Site as a strategic initiative designed to have a
significant effect on the bottom line, our work tends to focus on those
areas that really matter.
We
place significant emphasis on examining the ways in which traffic can
be driven to the site. Too often companies rely too heavily on Search
Engines alone to drive traffic when the correct allocation of resources
and budget is a combination of Search,traditional lead generation activities,
PR, and Marketing.
Once
the customer or prospect arrives at the site, we want the user to stay
there, meaning we want the site to be Usable, inviting a click-thru to
a call to action.
This
is especially true of e-commerce sites that must make it easy for the
customer to shop and buy. Succesful Commercial Sites must make the prospective
buyer comfortable. In addition, the buyer must be completely confident
that the site is secure and that they understand the site privacy policy.
We assist our customers to build sites that establish trust and confidence in the buyer so that they will buy products,
recommend the site to others, and return to buy products again..
